Summary Book Review The Consumption of Counterfeit Fashion by Joanna Large:
Download or read book The Consumption of Counterfeit Fashion written by Joanna Large and published by Springer. This book was released on 2018-12-11 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the consumption of counterfeit fashion goods. Despite the importance of the consumer in counterfeiting policy, there has been a lack of attention within criminology about the demand for counterfeit goods. A tendency to explain counterfeit consumption through deviance or ‘othering’ reinforces stereotypical assumptions about consumers and overplays the importance of superficial factors in consumption. This book develops an understanding of why counterfeit markets exist through exploring consumer behavior in consuming counterfeit fashion, and examining this in relation to attitudes on fashion, crime, harm and victimization. The book argues that there is a need to consider demand for illicit goods within a broader understanding of the nature of fashion and the fashion industry. This book will appeal to those with an interest in illicit markets, consumer behavior, fashion, criminology, and the harms associated with fashion and consumer industries more generally.
Summary Book Review The Effects of Consumer Orientations on the Consumption of Counterfeit Luxury Brands by Vertica Bhardwaj:
Download or read book The Effects of Consumer Orientations on the Consumption of Counterfeit Luxury Brands written by Vertica Bhardwaj and published by . This book was released on 2010 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of 'new luxury' available at affordable prices has resulted in abundance of counterfeit products in the markets. As the extent of counterfeiting is increasing in almost every industry, it becomes critical to develop measures that can help to prevent buying and selling of counterfeit products. In exploring consumers' buying behavior of counterfeit products, this study was designed to examine the influence of individuals' characteristics or consumer orientations, both social and personal, on that generate the demand for counterfeit brands. This study employed four theoretical frameworks: (a) the Theory of Planned behavior, (b) Value-Attitude-Behavioral intention system, (c) Bandwagon effect in the theory of consumer demand, and (d) Aberrant consumer behavior. Specifically, this study investigates consumers' intention to purchase counterfeit brands based on their social consumer orientation (social conformity, status seeking, fashion consciousness, and price-quality schema) and personal consumer orientation (ethical value, social responsibility, and integrity), attitudes toward the purchase of counterfeit brands, subjective norm, and perceived control over the purchase of counterfeit brands. Further, this study aims to explore the role of price sensitivity as a moderator in understanding the relationship between attitudes and intentions to purchase counterfeit and original luxury brands. This study was conducted in the context of fashion luxury brands that sell handbags and wallets. An online self-administered survey methodology was employed to collect the data from 500 subjects. The data were analyzed by maximum likelihood estimation (MLE) procedure using structural equation modeling (SEM). Out of total 14 proposed hypotheses, 10 were significant, as expected. However, the rest 4 were not found to be significant. Status seeking was found to have an insignificant relationship with subjective norm to purchase a counterfeit brand. Fashion consciousness was found to have a negative influence on attitude while the relationship of price-quality schema with attitude was not found to be significant. Also, integrity was not found to significantly influence subjective norm. Price sensitivity did not act as a moderator due to non significant relationships between attitude and intensions to purchase counterfeit and original brands. Research and managerial implications, limitations, and suggestions for future research were drawn based on the results.
Summary Book Review Using focus groups to explore young people's perceptions of fashion counterfeiting by Jo Large:
Download or read book Using focus groups to explore young people's perceptions of fashion counterfeiting written by Jo Large and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Summary Book Review Consumer Orientation Towards Counterfeit Fashion Products by Satish Agarwal:
Download or read book Consumer Orientation Towards Counterfeit Fashion Products written by Satish Agarwal and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study is to deepen the understanding of consumer psyche and to explore consumer attitudes and intentions with respect to purchase of counterfeit fashion products. The craze to own renowned brands has resulted in increased fake or counterfeit products in the market. In order to be in tune with the latest fashion trends, consumers, who otherwise cannot afford the original brands, are opting for knockoffs. Apart from economic reasons, there are other reasons too that motivate consumers to buy counterfeit products. The study is a qualitative research focusing on understanding the way consumers interpret and make sense of their experience with counterfeit fashion products. A conceptual review was carried out to explore the possible antecedents and results of consumption of non-deceptive counterfeit fashion products.
Summary Book Review Just as Real as it Seems by Marcia Christina Ferreira:
Download or read book Just as Real as it Seems written by Marcia Christina Ferreira and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Summary Book Review Anti-counterfeit Education by Kelby Lorraine Polfer:
Download or read book Anti-counterfeit Education written by Kelby Lorraine Polfer and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the global marketplace, the production and consumption of counterfeit goods represents a serious social problem. Scholars continue to suggest anti-counterfeit education as a means to resolve this global problem and curb the demand for counterfeit goods, but no scholarly research has empirically evaluated the effectiveness of anti-counterfeit education. Therefore, the purpose of this study is to draw upon such suggestions within the literature, and quantitatively assess the effectiveness of anti-counterfeit education on consumers' perceived knowledge, attitudes, and purchase intentions of fashion counterfeit goods. Convenience samples of male and female college students participated in this study. Utilizing a one-group pretest posttest, quasi-experimental design, the findings from a series of paired samples t-tests revealed a positive, significant change in consumers' perceived knowledge of fashion counterfeit goods after viewing the anti-counterfeit educational unit. Negative, significant changes in consumers' favorable attitudes and purchase intentions of fashion counterfeit goods were also revealed after the anti-counterfeit educational unit had been administered. Findings from this study provide relevant implications toward academicians, government officials, fashion retailers, and anti-counterfeiting organizations, such as how to develop effective anti-counterfeit educational content. Such parties with a vested interest in deterring the demand of fashion counterfeit goods should focus on formulating and implementing anti-counterfeit educational tools, such as campaigns and advertisements, which focus on the negative factors and consequences associated with the fashion counterfeit industry.
Summary Book Review Conspicuous Consumption, Luxury Products and Counterfeit Market in the UK. by Trang My Pham:
Download or read book Conspicuous Consumption, Luxury Products and Counterfeit Market in the UK. written by Trang My Pham and published by . This book was released on 2017 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast growth of fashion brands and the popularity of counterfeit goods has posed certain challenges to the existing and new luxury fashion brand players. This study elaborates on the factors driving the market for counterfeit products in the UK. The data collected by means of survey questionnaires from 306 respondents and empirical techniques including descriptive and inferential statistics (correlation and multiple regression analysis), have shown that the consumers have a negative attitude towards counterfeit luxury products. However, they showed fewer tendencies to seek for a brand whose counterfeit cannot easily be found and preferred to buy a genuine rather than a counterfeit. In terms of frequency of purchase, reversion to counterfeit has negative impact, unlike the tendency to seek a brand whose counterfeit is hard to find. The overall results show that the attitude and acceptance of counterfeit do not greatly prevail in the market. However, about 27% of respondents demonstrated either a positive or a neutral tendency towards counterfeit products, which could have serious implications for the luxury goods market.
Summary Book Review Luxury Lovers' Counterfeit Encounter- Indian Consumers' Willingness to Knowingly Purchase Counterfeits by Rahela Farooqi:
Download or read book Luxury Lovers' Counterfeit Encounter- Indian Consumers' Willingness to Knowingly Purchase Counterfeits written by Rahela Farooqi and published by . This book was released on 2017 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theft of original ideas is the worst form of robbery in the fashion industry today. The production, distribution and consumption of counterfeit goods are increasing at an alarming rate. A considerable amount of time and effort is spent in innovating and inventing distinctive designs and establishing a trademark.The appeal and drive of luxury designer products has fuelled consumers' desire for luxury designer brands and thus leading to their counterfeited versions. Only few consumers can actually purchase a complete wardrobe of luxury designer brands such as Louis Vuitton, Chanel, etc. so in an effort to acquire designer concept the others buy luxury designer counterfeits (Mintel 2006).This paper aims to study the consumers who willingly purchase non deceptive counterfeit brands in India; further the purpose of this research is to examine the influencing factors that affect the purchase intention of luxury fashion counterfeit consumers.
Summary Book Review Classifying Fashion, Fashioning Class by Katherine Appleford:
Download or read book Classifying Fashion, Fashioning Class written by Katherine Appleford and published by Routledge. This book was released on 2020-10-20 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing together theoretical ideas from across the social sciences, Classifying Fashion, Fashioning Class examines how the fashion-class association has developed and, using the experiences of middle-and-working class British women, demonstrates how this relationship operates today. Though increasingly academics argue that contemporary class distinctions are made through cultural practices and tastes, few have fully explored just how individual’s fashion choices mobilise class and are used in class evaluations. Yet, an individual’s everyday dress is perhaps the most immediate marker of taste, and thus an important means of class distinction. This is particularly true for women, as their performances of respectability, femininity and motherhood are embodied by fashion and shaped by class. In unpacking this fashion-class relationship, the book explores how fashion is used by British women to talk about class. It offers important insights into the ways fashion mobilises class differences in understandings of dressing up, performance and public space. It considers how class identity shapes women’s attitudes concerning fashion trends and classic styles, and it draws attention to the pivotal role mothers play in cultivating these class distinctions. The book will be of interest to students in sociology, fashion studies, cultural studies, human geography and consumer behaviour.
Summary Book Review Criminological Research by Emma Wincup:
Download or read book Criminological Research written by Emma Wincup and published by SAGE. This book was released on 2017-03-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now with new, in-depth case studies to really help students visualise the realities of research, this textbook continues to provide the guidance to help them both evaluate existing studies and design their own robust, ethical projects
Summary Book Review Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? by Kacy Kyungok Kim:
Download or read book Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? written by Kacy Kyungok Kim and published by Springer. This book was released on 2016-03-10 with total page 1006 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing”, this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Summary Book Review The SAGE Handbook of Marketing Ethics by Lynne Eagle:
Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Summary Book Review Mixed Methods in Criminology by Vicky Heap:
Download or read book Mixed Methods in Criminology written by Vicky Heap and published by Routledge. This book was released on 2019-01-10 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixed Methods in Criminology is the first book to bring together the discipline of criminology with the mixed methods research strategy, which has become increasingly prominent within criminological teaching and research. The book is structured so that it charts the course of a criminological mixed methods study. Starting with an introduction to mixed methods and its implications for criminology and criminological research, the book then works systematically through the planning stages of a research project. Developing research questions, aims and objectives is discussed alongside literature searching skills and the project planning process, before the principles and practice of ethical research are summarised. Next come chapters on philosophy, mixed methods design, combining the data, research design and sampling, data collection methods and data analysis; delivering a comprehensive overview of how to undertake a mixed methods research project in practice. This is followed by a chapter on troubleshooting, which provides useful advice from experienced mixed methods researchers, before a detailed account of how to write-up mixed methods research is presented. The book concludes with a range of real-life mixed methods case studies to demonstrate how the techniques outlined in this book have been employed in reality and to inspire new criminological mixed methods projects. Providing straightforward, easy to follow guidance, Mixed Methods in Criminology is the essential student companion for any criminological mixed methods research project. Drawing on the authors' years of experience teaching research methods, the book is written in a supportive and encouraging tone that will serve as a reference and guide for those embarking on their adventures 'in the field'.
Summary Book Review The SAGE Handbook of Intellectual Property by Matthew David:
Download or read book The SAGE Handbook of Intellectual Property written by Matthew David and published by SAGE. This book was released on 2014-11-18 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook brings together scholars from around the world in addressing the global significance of, controversies over and alternatives to intellectual property (IP) today. It brings together over fifty of the leading authors in this field across the spectrum of academic disciplines, from law, economics, geography, sociology, politics and anthropology. This volume addresses the full spectrum of IP issues including copyright, patent, trademarks and trade secrets, as well as parallel rights and novel applications. In addition to addressing the role of IP in an increasingly information based and globalized economy and culture, it also challenges the utility and viability of IP today and addresses a range of alternative futures.
Summary Book Review New Perspectives in Luxury Branding by Emerald Group Publishing Limited:
Download or read book New Perspectives in Luxury Branding written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-10-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands
Summary Book Review Managing Fashion by Kaled K. Hameide:
Download or read book Managing Fashion written by Kaled K. Hameide and published by Routledge. This book was released on 2020-11-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.
Summary Book Review Constructing Quality by Jens Beckert:
Download or read book Constructing Quality written by Jens Beckert and published by OUP Oxford. This book was released on 2013-06-13 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we engage in a market relationship when the quality of the goods we want to acquire is unknown, invisible, or uncertain? For market exchange to be possible, purchasers and suppliers of goods must be able to assess the quality of a product in relation to other products. Only by recognizing qualities and perceiving quality differences can purchasers make non-random choices, and price differences between goods be justified. "Quality" is not a natural given, but the outcome of a social process in which products become seen as possessing certain traits, and occupying a specific position in relation to other products in the product space. While we normally take the quality of goods for granted, quality at a closer look is the outcome of a highly complex process of construction involving producers, consumers, and market intermediaries engaged in judgment, evaluation, categorization, and measurement. The authors in this volume investigate the processes through which the quality of goods is established. They also investigate how product qualities are contested and how they change over time. The empirical cases discussed cover a broad range of markets in which quality is especially difficult to assess. The cases include: halal food, funeral markets, wine, labor, school choice, financial products, antiques, and counterfeit goods. The book contributes to the sociology of markets. At the same time it connects to the larger issue of the constitution of social order through cognitive processes of classification.