Summary Book Review Six Pixels of Separation by Mitch Joel:
Download or read book Six Pixels of Separation written by Mitch Joel and published by Hachette UK. This book was released on 2009-09-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free. Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace—without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone?
Summary Book Review Six Pixels of Separation by Mitch Joel:
Download or read book Six Pixels of Separation written by Mitch Joel and published by Business Plus. This book was released on 2010-10-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.
Summary Book Review SUMMARY - Six Pixels Of Separation: Everyone Is Connected. Connect Your Business To Everyone By Mitch Joel by Shortcut Edition:
Download or read book SUMMARY - Six Pixels Of Separation: Everyone Is Connected. Connect Your Business To Everyone By Mitch Joel written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-19 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to effectively use social networks to promote your business and personal brand. You will also discover : that web advertising is the most powerful way to grow your business; that it is important to build trusted virtual business relationships by participating in online communities; that being truthful on social networks is the best way to build a positive image of your business; how to create a Web media (site or blog) with content that resembles you to generate lasting interest from Internet users. According to the "Six Degrees of Separation" theory, each person can be linked to any other person on the planet through a chain of knowledge comprising no more than six links. Today, thanks to the virtual world and social networks, this theory is totally obsolete: the Internet has abolished these degrees, and anyone connected can directly connect with another person. This of course revolutionizes the relationship between companies and their customers, but also marketing strategies. Put social networks and other digital channels at the service of your business! *Buy now the summary of this book for the modest price of a cup of coffee!
Summary Book Review Brand You Economics by Arnt Eriksen:
Download or read book Brand You Economics written by Arnt Eriksen and published by AuthorHouse. This book was released on 2021-05-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. In fact, mistakes can be almost impossible to fix. Brand You Economics highlights what influences a brand’s performance so you can determine how your brand contributes to the bottom line. Based on the author’s lifetime of discovering best marketing practices, it teaches you to: • humanize your brand in seven distinct ways; • leverage the power of influencer marketing; • cultivate authentic relationships; • map the customer journey. You’ll learn how to find out about your audience, tell your story, and create a strong brand. By applying the book’s insights and principles, you’ll be able to build a brand that will outlast your lifetime. Welcome to Brand You Economics, timeless, tangible tools and principles to ensure your brand’s legacy.
Summary Book Review The Art of Networking by Yusuf Wilson:
Download or read book The Art of Networking written by Yusuf Wilson and published by Xlibris Corporation. This book was released on 2011-07-27 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Networking: Leveraging Traditional and Social Media Networking Strategies to Get Hired. Learn the #1 proven strategy to get a job: Networking. Career coaching experts agree that Networking is one of the most effective job hunting tactics. However, very few job seekers know how to effectively use this job search tool. Learn strategies to overcome your fear of rejection and social anxiety that may stop you from maximizing your networking opportunities. Also, you'll learn how to create a list of networking contacts, what to say when you meet with your networking contacts, and how to follow up and manage your networking partners: all tactics essential to getting you hired now! What will you learn? „Ï Techniques to overcome your fear of rejection and social anxiety „Ï Rules and goals of networking „Ï Strategies to generate networking contacts „Ï Specific dialogue for interacting with networking contacts „Ï Strategies to follow up with networking contacts „Ï Strategies to set up and leverage LinkedIn, Facebook and Twitter And much, much more¡K. As an added bonus, get your free copy of the cutting edge report "Get Hired Now!" from www.Facebook.com/YusufWilson. It will energize your job search and help you get hired now!
Summary Book Review Ctrl Alt Delete by Mitch Joel:
Download or read book Ctrl Alt Delete written by Mitch Joel and published by Hachette UK. This book was released on 2013-05-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing book that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers: "An indispensable read for a time when so much is in transition" (Arianna Huffington). The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years. That's a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds. Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm. In short, this is not a book about "change management" but rather a book about "changing both you AND your business model."
Summary Book Review The Semantic Web: ESWC 2012 Satellite Events by Elena Simperl:
Download or read book The Semantic Web: ESWC 2012 Satellite Events written by Elena Simperl and published by Springer. This book was released on 2015-04-20 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-proceedings of the satellite events of the 9th International Conference on the Semantic Web, ESWC 2012, held in Heraklion, Crete, Greece, in May 2012. This volume contains 49 full papers and 13 short papers describing the posters and demonstrations. (SUGGESTION/ HELP needed).
Download or read book Unsuited written by Ryan Clements and published by Springer. This book was released on 2014-05-05 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Work. It’s what we spend the majority of our adult lives doing. We all want careers that are personally engaging, and financially secure, but often people find themselves professionally unfulfilled, confused, and uncertain about how to make a change that won’t jeopardize their security. Drawing on his own experience of leaving a financially secure career at a prestigious international law firm to seek out an uncertain path of entrepreneurship, the author shares his unique story about how he became empowered in his career through a process of re-education, and the insightful lessons about career fulfillment they don’t teach us in school. Unsuited gives powerful insights on how people misinterpret the concept of risk when planning their careers, why, because of the Internet, the career advice our parents gave us is outdated, why the “work to retire” career planning model is a mistake, and why failing, embracing experimentation, and intentionally doing the things that scare us might very well be the most secure path to personal fulfillment. The book gives practical advice on how to channel mastery and psychological flow into a career, and why pursuing rewards (such as money, praise and accomplishment) will ultimately leave us unsatisfied. A practical path is laid out for people who want to start doing what they truly value, how to tap one’s inner creative genius, how to use the Internet to share what we love, and how this process can be both personally fulfilling and financially profitable. "
Summary Book Review New Business Networking by Dave Delaney:
Download or read book New Business Networking written by Dave Delaney and published by Que Publishing. This book was released on 2013-05-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge the way you build business relationships—online and off! Business success is all about connections, relationships, and networks! In New Business Networking , Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally…great ways to meet your Twitter connections “in real life”…new ways to build your network before you need it, and make the most of it when you need it! • Identify, research, and actually reach your best potential connections • Create a personal landing page that builds relationships • Grow a thriving LinkedIn network you can count on for years to come • Use third-party services to supercharge the value of your Twitter feed • Encourage people to engage more deeply with you on Facebook • Make powerful new connections through Google+ and Google Hangouts • Use fast-growing networking tools like Instagram, Eventbrite, Rapportive, Evernote, Plancast, Meetup, Batchbook, Highrise, and Nimble • Organize in-person events that work—and find sponsors to pay for them • Listen and converse better, and remember more of what you hear • Avoid oversharing and other social media faux pas • Transform your business card into a powerful agent on your behalf • Nurture and deepen the relationships you’ve worked so hard to create
Summary Book Review Wonderpedia / NeoPopRealism Archive 2009 by Nadia Russ:
Download or read book Wonderpedia / NeoPopRealism Archive 2009 written by Nadia Russ and published by NeoPopRealism PRESS. This book was released on 2015-08-07 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wonderpedia, an encyclopedia (NeoPopRealism Journal) of books published after year 2000. Founded by Nadia Russ in 2008.
Summary Book Review Company of One by Paul Jarvis:
Download or read book Company of One written by Paul Jarvis and published by Penguin UK. This book was released on 2019-01-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if the real key to a richer and more fulfilling career was not to create and scale up a new business, but rather, to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better-and smarter-solution is simply to remain small? Company of One is a refreshing new approach centered on staying small and avoiding growth, for any size of business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale up as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, you can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high-profile world was not his idea of success. Instead, he now works for himself out of his home, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output and more growth. In Company of One, Jarvis explains how you can do the same, including planning to set up, determining desired revenues and keeping clients happy, and of course, doing all this on your own.
Summary Book Review Restoring the Soul of Business by Rishad Tobaccowala:
Download or read book Restoring the Soul of Business written by Rishad Tobaccowala and published by HarperCollins Leadership. This book was released on 2020-01-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From old-fashioned bricks-and-mortars to cutting-edge startups, businesses are moving into uncharted territory as they determine how to move from an analog past to a digital future effectively. How can you make sure not to leave human instinct behind? Businesses are leaving behind traditional meetings in favor of virtual ones, transitioning from surveys and studies to analytics and algorithms. The startling and often unacknowledged truth is that?the promise of digital transformation can only be realized when we find a way to balance it with the promise of people.?In the end, it’s the people that matter, and companies must never forget the soul that drives them. In Restoring the Soul of Business, business leader Rishad Tobaccowala?teaches you to: Understand how to unleash the significant benefit that can be realized by combining emotion and data, human and machine, analog and digital. Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from discouraged employees who don’t contribute ideas, and poor customer service due to automated, robotic processes. Explore how organizations of various sizes and from different industries have successfully reoriented their thinking on how to fuse technology and humanity. Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology. Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business. Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges you to move forward with the kind of balance that capitalizes transformation and produces one great success after another.
Summary Book Review Grow Your Online Sales by Greg Jameson:
Download or read book Grow Your Online Sales written by Greg Jameson and published by Lulu.com. This book was released on 2010-06-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice on getting the most of your internet presence
Summary Book Review How to Win Friends and Influence People in the Digital Age by Dale Carnegie Training:
Download or read book How to Win Friends and Influence People in the Digital Age written by Dale Carnegie Training and published by Simon and Schuster. This book was released on 2011-09-29 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its initial publication, How to Win Friends and Influence People has sold a total of 15 million copies. The book continues to sell briskly today, but Carnegie never anticipated the ways in which the digital age would provide new tools and challenges for winning friends and influencing people. The advent of social networking sites, the dominance of email, and the ways in which the Internet has supplanted face-to-face interactions have made Carnegie's precepts all the more immediate and vital. Brent Cole, working in tandem with Dale Carnegie & Associates, Inc., has reimagined the original book for the digital age, updating and reframing Carnegie's insights about communication, self-expression, and leadership.
Summary Book Review Tell The Truth by Sue Unerman:
Download or read book Tell The Truth written by Sue Unerman and published by BenBella Books. This book was released on 2012-04-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over. Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don't always sell products. Consumers determine what's true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions. In Tell the Truth, Jonathan Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth truly yields true competitive advantage.
Summary Book Review The Routledge Companion to Advertising and Promotional Culture by Matthew P. McAllister:
Download or read book The Routledge Companion to Advertising and Promotional Culture written by Matthew P. McAllister and published by Routledge. This book was released on 2013-02-11 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.